PRiSM strikes again!
You may already know, our first campaign did not reach its goal in the allotted time. The main difficulty was our high financial goal as a result of minimum production volume of 500 watches.
Today we come back stronger, with an economic goal revised downward and some small changes:
The funding target has been lowered from CHF 120'000 to CHF 48'000, which we have already achieved (and even exceeded) as our previous campaign reached 55'621 CHF
Consequently, production has been reduced from 500 to 250 watches.Our watches will soon be even more exclusive for their limited series and the fact that each of them is numbered individually
A lowered quantity produced inevitably results in a slight increase in costs. In this, we looked for a way to justify this small price increase, so we decided that all of our contributors would be offered one more watch strap together with his PRiSM watch. These straps will be designed with quick release spring bars to go from the key bracelet to secondary in no time - two styles for the buying price of one!
How everything started
Because it is often the case, all of it started around a few drinks and two long-time friends discussing their common passion: the entire world of horology.
The rest of the evening remains a little unclear but what stuck was the motivation to launch our own brand. It had been after a contribution to a watchmaking project on a crowdfunding platform that the theory sprang up inside our minds.
We then asked ourselves: why not us, too?
We are fortunate enough to live in an occasion where launching entrepreneurial projects doesn't require as much financial investment since PRiSM Watches - Every NEW facet of your personality it did before, a time where we have a wide selection of options and solutions to obtain where we want to be.
The idea
We spent my youth in the country of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we began to draw the sketches of a wristwatch that could define us.
Being Swiss, there clearly was no room for error on the quality. Passionate concerning the watchmaking domain, our first step was to surround ourselves with qualified people in the field. We'd the chance to come across open professionals that believed inside our project and today, they are people that people call friends.